Is SEO dead in 2019?

SEO being dead is one of the most common misconceptions that people like to talk about. SEO is not dead and as long as search engines are still being used SEO will always be relevant. As the years go by, SEO will continue to transform along with technologies to something relatively new.

Here are some SEO Tactics That No Longer Work

1) Spammy Guest Blogging

SEO specialists had been posting comments on several relevant blogs. It was possible to use mass posting using software and spun text. Such comments are now considered spammy by Google and many other search engines. Instead, you should try publishing genuine high-quality blogs within your niche. You’ll be able to build relationships with the blog owners and other community members also.

2) Quantity of links over quality

When the Internet was still new, search engines would rank results based solely on the content of the webpage. It wasn’t until Google’s PageRank Algorithm was introduced that search engines began to look at and value the number of people linking to that page. With Google’s current algorithm update, Google Penguin, we see that search engines are now focused on link quality — not just quantity.

3) Keyword Stuffing

Don’t worry about making your ‘Yoast plugin Green’. Keyword stuffing doesn’t work. Try to write naturally when you are writing an article. Writing your keyword a thousand times in an article will not help you rank for that term.

4) Press Release

PR releases result in 100s of no-follow links which might help a little in keeping your link profile clean and diversified. However, they don’t help you with rankings.

5) RS feed and Forum Backlinking

Those 2 strategies might no longer work as they are not conceptual or editorial links. Only conceptual, editorial links will be working for the upcoming period. Guest posting and PBN will somewhere between them and will depend on expertise of link builder.

6) Duplicated content

The content is still the king. Your website needs original and high-quality content. Using duplicate content will affect negatively your SEO ranking. Your site should pass Copyscape Plagiarism Check. If you use copied content from other sources, you may have to pay a Google penalty.

There are many other factors that are no longer working for SEO, however I felt important to mention just those.

The main factor of SEO is nowadays Local SEO. It is becoming fundamental for small businesses and it`s importance will only continue to rise in near future.

Contact Details:-

VS Digital Media - Digital Marketing Comapny in Hammersmith

London, UK : SEO & PPC Services Provider

Phone:- 02081237884

http://www.vsdigitalmedia.com/

Ways to generate new leads and sales for a small local business on Google in London

It is no surprise that London is one of the most competitive areas worldwide for a small business to get ranked on Google. Moreover, the past few years have seen Google make it easier for large brands to rank top in local searches making it harder for small and less recognizable local brands to stay relevant. However, despite these challenges, online search remains the main medium that consumers find about small business.

According to a survey by Vistaprint Digital Services, about 37 % of the polled internet users claimed that they found out small businesses by searching online. Surprisingly, online research beat word-of-mouth at 35%,which is considered the lifeblood of local businesses.

Sections where business can rank on Google results

We’ve provided a broader overview of leads and sales generation options on Google for inbound marketing that will help your local business in London to appear on the first page of results.

Here are three main sections on Google,where your business and website can potentially rank.

1    1)   Paid Search Results (PPC – pay per click)

These results appear at the top and bottom of Google’s results page and are indicated by a small “Ad” icon. Businesses pay to have these Google Adwords pay per click placements appear in the search results when users search specific keywords.

They are ideal for new and struggling brands competing against larger businesses in organic search results. This strategy has high revenue potential, but might be more expensive and lacks long term results compared to organic or local search results. Besides, when you stop paying for the Google Adwords, your result stops showing.Therefore,this method is ideal for higher-profit businesses.

2)     Local Search Results

To have your business appearing in Google’slocal search results, you need to have a Google My Business account. Moreover, these results appear within Google Maps page after a user searches for keywords with a location such as “plumber in Hammersmith.”This is key forsmall local businesses as it puts you in front of local people ready to buy.

There are three key reasons why Local Google listing is very important;

• Costs - This listing is free. Besides, although you may need a local SEO expert,it provides the lowest cost strategy in comparison to the relatively expensive PPC or organic results that might take longer to give returns.
• High chance of ranking – Your business ranks higher in the local results because your competitors are all from your area.
• Higher conversion rate - people who search locally have an intention to buy from local businesses,and this local listing can generate valuable reviews for potential customers.

There are many strategiesto get your Google My Business account on local search result placement in Google.

3)     Organic Search Results

Organic search results are displayed below Google Ads and sometimes below local results. They are free. Google uses an algorithm,which keeps changing, to determine the websites that rank highest for organic search results based on keywords, relevance, web user experience, and other technical factors.

Here’s why organic search result is very important for your business;

·         Highly qualified visits–It brings in regular and more engaged visitors. Besides, research has shown that most users trust organic result more over the paid Ads. 94%percent of search engine users click on organic results compared to 6% for paid search results.

·         Long term result–Although it takes time to achieve meaningful results, organic search results are long-lasting. Once you establish and implement search engine visibility, it will serve your business for years.

·         Cost-efficient in the long run - Paid traffic campaigns are expensive. Utilizing organic search results will see your cost per organic visitor decrease by many factors while your business’ return increases. 

·         An excellent method of brand building - Organic traffic gives you higher credibility hence is key in building new and struggling brands.

This shows that it is difficult for your local business to rank organically for terms with the keyword London without using proper SEO. Therefore, you need an SEO agency thatknows the key search terms to help your business in ranking high. If you need highly-skilled, dedicated, cost-efficient and result-driven SEO or PPC expert and would like to get detailed strategy tailored to your particular business,get in touch with VS Digital Media for free and with no obligation quote.

For more information contact VS Digital Media Ltd