SEO being dead is one of
the most common misconceptions that people like to talk about. SEO is not dead
and as long as search engines are still being used SEO will always be relevant.
As the years go by, SEO will continue to transform along with technologies to
something relatively new.
Here are some SEO
Tactics That No Longer Work
1) Spammy Guest Blogging
SEO specialists had been
posting comments on several relevant blogs. It was possible to use mass posting
using software and spun text. Such comments are now considered spammy by Google
and many other search engines. Instead, you should try publishing genuine
high-quality blogs within your niche. You’ll be able to build relationships
with the blog owners and other community members also.
2) Quantity of links
over quality
When the Internet was
still new, search engines would rank results based solely on the content of the
webpage. It wasn’t until Google’s PageRank Algorithm was introduced that search
engines began to look at and value the number of people linking to that page.
With Google’s current algorithm update, Google Penguin, we see that search
engines are now focused on link quality — not just quantity.
3) Keyword Stuffing
Don’t worry about making
your ‘Yoast plugin Green’. Keyword stuffing doesn’t work. Try to write
naturally when you are writing an article. Writing your keyword a thousand
times in an article will not help you rank for that term.
4) Press Release
PR releases result in
100s of no-follow links which might help a little in keeping your link profile
clean and diversified. However, they don’t help you with rankings.
5) RS feed and Forum
Backlinking
Those 2 strategies might
no longer work as they are not conceptual or editorial links. Only conceptual,
editorial links will be working for the upcoming period. Guest posting and PBN
will somewhere between them and will depend on expertise of link builder.
6) Duplicated content
The content is still the
king. Your website needs original and high-quality content. Using duplicate
content will affect negatively your SEO ranking. Your site should pass
Copyscape Plagiarism Check. If you use copied content from other sources, you
may have to pay a Google penalty.
There are many other
factors that are no longer working for SEO, however I felt important to mention
just those.
The
main factor of SEO is nowadays Local SEO. It is becoming
fundamental for small businesses and it`s importance will only continue to rise
in near future.
Contact Details:-
VS Digital Media - Digital Marketing Comapny in Hammersmith
London,
UK : SEO & PPC Services Provider
Phone:-
02081237884
http://www.vsdigitalmedia.com/
